Globe Telecom reaps five Stevie Awards

Globe Telecom won five major citations in the prestigious 14th Annual International Business Awards (IBA) or widely known as the Stevie Awards which honor achievements and positive contributions of organizations and individuals worldwide.

The awards are as follows: Gold - Globe 1st World Internet PH, Communication or PR Campaign of the Year-Issues Management; Silver - 7 Ways to Create Wonderful Experiences, Best Annual Report-Print; Silver -Globe Telecom, Telecommunications-Large; Bronze - Globe Transformation and Triumph under Ernest Cu- Executive, Telecommunications; and Bronze -Enterprise Innovation Forum, Brand Experience of the Year- Business-to-Business.

"The awards given to Globe are testament to the continuous efforts that our company have exerted to improve customer experience. This recognition inspires us to do excellent work in every aspect of the business,” Globe President & CEO Ernest Cu said.

The company’s 1St World Internet PH campaign stemmed from mounting customer demand for faster internet. In the Philippines, infrastructure development is greatly delayed by “red tape” on the local government level which majority of the citizens are unaware of. To address the problem, Globe came out with a campaign to make the issue public and encourage LGUs to support internet infrastructure rollout as proof of vision and leadership. Also part of the strategy was to appeal to the people’s collective desire for national progress.

Meanwhile, the silver citation for Globe Telecom in the Telecommunications-Large category is hinged on the company’s achievement in recent years under Cu’s leadership, which also earned him a bronze Stevie award.

Officially appointed as President & CEO of Globe in April 2009, Cu has been passionately driving a sweeping transformation across the company, including modernizing its network and IT infrastructure, creating a collaborative and service-oriented culture, and product innovations in mobile business. Under his visionary leadership, Globe has outperformed industry growth, with the company breaking records across all key product groups, brands, and market segments, thereby making the Globe brand a purveyor of the Filipino digital lifestyle.

The company is now recognized as the number one mobile brand in the country and has also gained market share for the last half a decade despite intense competition from a well-entrenched incumbent.

On the other hand, the Globe 2016 Annual & Sustainability Report, which earned a Silver citation, talked about the company’s milestones and strategies in achieving its purpose to create positive and sustainable impact to society. The report highlighted the different ways Globe pushed the limits in delivering digital lifestyle experiences that created value for its customers. It is also aligned with the Global Reporting Initiative (GRI) standard framework.

Lastly, the company’s Enterprise Innovation Forum, which earned a bronze citation, is an annual gathering of the country’s top business and enterprise leaders for a day of insightful learning, discussion, and sharing of best practices on how innovation and disruption can help sustain a corporation’s competitiveness and relevance in the digital age. In last year’s EIF event, the forum attempted to instill one important thing - Purpose. Asking businesses the why question: Why are you in business?

Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated on 12 juries.

“The IBA judges from across the world were highly impressed with the nominations they reviewed this year. With the level of achievement documented in the nominations from 60 nations, the Stevie Awards are proud to honor organizations that demonstrate a high level of achievement in a variety of industries” said Michael Gallagher, president and founder of the Stevie Awards. “We look forward to sharing many of these stories with people around the world over the coming months, through the Stevie Awards blog and social media channels, with the hope to inspire others to high achievement.”

A record total of more than 3,900 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small - are eligible to submit nominations. The 2017 IBAs received entries from more than 60 nations and territories. Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the W Hotel in Barcelona, Spain on 21 October.