GMA Network increases nationwide TV ratings lead in July

Broadcast leader GMA Network continued to widen its lead over competition in nationwide television ratings based on the latest data from the industry’s widely-trusted ratings service provider, Nielsen TV Audience Measurement.

From July 1 to 31 (with July 22 to 31 based on overnight data), GMA posted an average total day people audience share of 41.8 percentin the National Urban Television Audience Measurement (NUTAM), beating ABS-CBN's 36.7 percent.

GMA’s solid ratings performance was a result of the Network’s continued leadership across all dayparts. The Kapuso Network strengthened its lead in the morning block, registering 38.6 percent people audience share as against ABS-CBN’s 34.9 percent.

GMA likewise posted a bigger margin in the afternoon block with 43.4 percent, while ABS-CBN only managed to get 35.9 percent.

In the evening block, GMA was also ahead of competition with an average of 42 percent versus ABS-CBN’s 38 percent.

The Kapuso Network continued its dominance in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.

GMA recorded an average total day people audience share of 46.1 percent in Urban Luzon, which toppled ABS-CBN’s 31.3 percent.

Similarly in Mega Manila (with official data from July 1 to 21), the Kapuso Network ruled competition with an average total day people audience share of 47.2 percent versus ABS-CBN’s 29.5 percent.

More GMA shows also made it to the list of top programs in NUTAM with Kapuso Mo, Jessica Soho (KMJS) keeping its spot as the most watched Kapuso program nationwide. The newly-launched Kapuso telefantasya and Alden Richards-starrer Victor Magtanggol immediately entered the list following KMJS. Joining them were Magpakailanman, 24 Oras, Lip Sync Battle Philippines, Pepito Manaloto, Kambal, Karibal, Daig Kayo ng Lola Ko, and The Clash.

Completing the top-rating programs list were The Cure, Amazing Earth, Inday Will Always Love You, 24 Oras Weekend, Wowowin, Imbestigador, You’re My Destiny, Tadhana, Sunday Pinasaya, Eat Bulaga, and Contessa.

Kapuso programs also dominated the Urban Luzon and Mega Manila lists, respectively taking 23 and 25 spots out of the top 30.

More viewers nationwide also preferred GMA Network’s coverage of Manny Pacquiao’s fight last July 15 as well as President Rodrigo Duterte’s third State of the Nation Address (SONA) last July 23.

GMA’s coverage of the much-awaited bout between Manny Pacquiao and Lucas Matthysse garnered a people audience share of 49.1 percent in NUTAM which topped ABS-CBN’s 30.8 percent.



“SONA 2018: The GMA News Special Coverage” was likewise the most watched with 41.2 percent overnight people audience share in NUTAM versus ABS-CBN’s 32.6 percent.

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.

In 2018, Nielsen TV Audience Measurement's client pool covers a total of 34 clients/subscribers consisting of 8 local TV networks including ABS-CBN, TV5, Aksyon TV, CNN Philippines, and Viva Communications Inc., among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, 1 digital agency).