GMA Network sustains TV ratings lead in August

GMA Network continued to stay ahead of competition in its bailiwick areas of Urban Luzon and Mega Manila according to the latest data from ratings service provider Nielsen TV Audience Measurement.

In Urban Luzon, which accounts for 72 percent of all urban TV viewers in the country, GMA registered an average of 31.8 percent total day people audience share, which was still higher than ABS-CBN’s 31.7 percent for the month of August (with August 25 to 31 based on overnight data).

The Kapuso Network led in the afternoon block with 33.3 percent people audience share, while rival network got 32.2 percent.

GMA also kept its upper hand in the evening block with 33.9 percent versus ABS-CBN’s 33.4 percent.

Cementing its spot as the highest-rating show in Urban Luzon’s top programs list was Kapuso Mo, Jessica Soho (KMJS). The award-winning magazine program likewise ranked number one in National Urban Philippines.

Joining KMJS as the Network’s ratings drivers for the month were 24 Oras, Sahaya, Magpakailanman, Daddy’s Gurl, Pepito Manaloto, Daig Kayo ng Lola Ko, StarStruck, and The Better Woman.

Completing the list of most-watched Kapuso shows were Love You Two, Amazing Earth, Eat Bulaga, 24 Oras Weekend, Bihag, and Imbestigador.

With official data from August 1 to 24, GMA Network similarly won in Mega Manila which accounts for 60 percent of all urban viewers in the country. The Kapuso Network tallied an average total day people audience share of 32.4 percent outscoring ABS-CBN’s 29.1 percent. GMA also bagged 15 out of the top 30 shows in Mega Manila’s top programs list.

Nielsen TV Audience Measurement's client pool covers a total of 32 clients/subscribers consisting of 6 local TV networks including ABS-CBN, TV5, Aksyon TV and CNN Philippines, among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, and 1 digital agency).