Discover scents for marketing success: ELA Essentials

Businesses are starting to understand the importance of influencing every aspect of their brands, and this is where the missing component – the power of scent – completes the experience.
“The scent marketing industry in the world especially Europe and the United States are mature. The Philippines is still starting,” said Mikaela Pacubas, Business Development Manager of ELA Essentials, a new scent brand. The company is ready to fill this gap in the emerging market.

Formally established last March 2019, ELA Essentials wants to be at the forefront of scent marketing in the Philippines to help elevate businesses and other platforms come up with the right environmental design and ambiance to drive revenue.

According to Pacubas, ELA Essentials creates options and opportunities in the Philippine market for individuals and companies to use scent as a pivotal tool for their success. In addition to offering a price range that even startup businesses can afford, ELA Essentials provides complete services such as replenishment of essential oils, equipment installation, and maintenance.

They are also making the brand accessible in major cities of the country, with a Manila branch to open soon after their launch in Cebu.

“We like to think of ourselves as your scentsible partner in progress," Pacubas said.

ELA Essentials offers 12 kinds of essential oils including favorites like Eucalyptus and Peppermint, to new favorites like Lily of the valley and Sandalwood.

“We will also offer fusion oils in the future, and custom scents for those that want to translate their brands to signature smells. These are sustainably sourced and procured from responsible supplier provenances and using ingredients come from different places like Spain and the Middle East,” Pacubas said.



“ELA Essentials is a play of the name Mikaela. It represents the playful nature brought about by scent even as scent proves to be the undefined, unseen, yet inherently vital partner in everyone's daily productivity and success,” she said.

They have been in the industry of establishment care for a total of 68 years. With Pacubas General Services providing manpower to keep spaces intact for 53 years and Surebright Manufacturing Industries Inc. providing the chemicals for industry care, personal care and car care. “We wanted to make it holistic— of all the services provided above, only scent was the missing piece to make a space complete. So we created ELA as a brand under Surebright,” Pacubas added.

Their products can be ordered by emailing info@elaessentials.com and sending a message on the Facebook and Instagram pages @elaessentials.