Fun Budget Campaign Japan to feature Boracay

The world-renowned island paradise of Boracay was once again featured in an international tourism campaign. This time it’s in the Fun Budget Campaign Japan.

Fun Budget Campaign Japan is a series of branded content featuring popular Key Opinion Leaders (KOLs) showcasing how luxury experience in various destinations can be fun for “Joshi Tabi” or Japanese women travelers market.

In partnership with Cebu Pacific Air, DOT Tokyo brought two of Japan’s top social media influencers to Cebu and Boracay for a familiarization tour.

Youtube star Risa Sekin and Japanese beauty products endorser Mika Shindate explored the wonders of these top Philippine destinations and showcased how this experience is accessible and made affordable with Cebu Pacific Air’s low fares and widest domestic network.

Both also served as good endorsers to encourage young Japanese travelers visit the Philippines for a Joshi Tabi Trip.

Among the activities in Boracay they had include mermaid swimming, helmet diving, nightlife experience, fish spa , food trips, and souvenir shopping.

Meanwhile, in Cebu, they will be featuring the 10,000 Roses and the famous Cebu Lechon. They will be also visiting other destinations found in Mactan and Cebu as well as the places’ gastronomic attractions.

DOT-VI director Helen Catalbas is happy to note that this campaign will further boost Boracay’s reputation as a prime destination in the country.

She added that DOT Region VI provided welcome lei upon arrival, promotional materials and personnel assistance all throughout the tour.

“Boracay is already a well-known destination among foreign tourists, but there is still a need for us to further promote this among Japanese and other emerging markets to sustain the tourism activities in Western Visayas region,” she noted.